As LED display screens gradually enter people's daily life, the price of conventional display screens has also fallen along with the transparency of the market. The competition among enterprises has become increasingly fierce, and prices have dropped again and again. Under homogeneous competition, enterprises The profits are no longer what it used to be. On the one hand, such changes have brought a huge impact to the conventional LED display market with low barriers to entry. Price wars and homogeneous competition have almost become the norm in the current market environment. On the other hand, after so many years of development in the LED display industry, the severe overcapacity of some mid- and low-end products has also led to further deterioration of the market competition environment, and companies are struggling in the cruel market competition. It is precisely the increasingly severe market competition that has prompted many LED display manufacturers to play the card game of product differentiation. Only by starting with differentiation can we win market competitiveness and seize market opportunities.
สงครามธุรกิจจอแสดงผลแบบ LED ได้เริ่มต้นขึ้น และยุคของการปรับแต่งเชิงสร้างสรรค์ได้มาถึงแล้ว
Of course, from the perspective of consumers and the general public, the traditional LED display screens are square and square, and most of them are rectangular. There is not much new in appearance. The public seems to have developed a serious aesthetic for this type of display. fatigue. This obviously does not match the current era of highly information and digitalization. However, LED display screens, especially large outdoor LED display screens, play a vital role in information dissemination and display functions. Therefore, how to be unique among the "people of all kinds" and become an industry leader to attract the attention of the public has become an unstoppable development mission for LED display companies for a while. Therefore, the market development of creative display came into being. More commercial display occasions and industry designers have also begun to incorporate creative displays into their design concepts, which will also drive LED displays into wider and higher-end market applications.
สงครามธุรกิจจอแสดงผลแบบ LED ได้เริ่มต้นขึ้น และยุคของการปรับแต่งเชิงสร้างสรรค์ได้มาถึงแล้ว
As a high-tech product LED display, the iterative update of technology is the main profit point and product highlight. When the LED display screen was just emerging, due to the backwardness of technology, the LED display screen had only a single display information and image function. With the advancement of technology, especially the development of process manufacturing, product personalization, and the technological improvement of LED display control system, LED display screens have made great breakthroughs and developments in terms of appearance and content. For example, the emergence of LED special-shaped display screens also broke the traditional concept that large-screen splicing systems can only be spliced into rectangular shapes. It can be freely spliced into various irregular shapes to display highly creative content. Not only can it attract the attention of the audience at the first time, but it can also better expand the application range of LED display splicing.
In addition, the past 2016 was called the "first year of VR". Of course, this title is not just groundless. It is a statement recognized by professionals in the global science and technology community. The popularity of VR/AR has further accelerated the multi-dimensional application of LED display technology. There are also many industry veterans who are very interested in VR and AR, and are already making such technical reserves. When the technical reserve reaches a certain level, it has more practical significance. If it can solve the actual problems of users, it will be mass-produced and then widely sold to the market. "Intelligent interaction" is also the mainstream vocabulary of the moment. VR and AR technologies will perfectly realize "human-screen interaction". For the development of the industry, this is not only a challenge but also an opportunity. In addition, the emergence of naked-eye 3D technology has also greatly enriched, or changed the previous form of expression of LED displays. Holographic projection technology has now also been applied to all areas of life. It can not only produce a three-dimensional aerial phantom, but also enable the phantom to interact with the performer, complete the performance together, and produce shocking performance effects. It is also very likely to become an important segment of LED creative display.
It is reported that the American advertising master Leo Burnett once said: "I firmly believe that outstanding creative works will always be the axis of a successful agency's great wheel-the past was, the present is, and the future is also the same." Creativity is not only technological upgrading. The inevitable product of the company also happens to cater to the needs of the current era.
