Under the current economic new normal, most of the high-speed development industries in the past have become mature. In the past, the Chinese market was large enough, and the biggest investment opportunity came from the rapid growth of small companies, but now the opportunities for small and beautiful are greatly reduced. The oligarchic era of the strong and Hengqiang has begun, leaving little room for appreciation for civilian enterprises. The profits of those oligarchs with a market value of hundreds of billions of dollars have risen faster, of course, the same is true for our LED display industry.
With the rapid development of market globalization today, professional analysts believe that a strong basis for supporting the argument of the oligarchy era is that not only China, but also the giants in overseas markets are carnival. Judging from the situation of my country's LED display industry, their eyes are no longer confined to the domestic market, but with the opening of overseas markets, they will step into the broader international market. In addition, with the intensification of market competition, huge changes have taken place in the production and operation methods of enterprises. The tentacles of oligarchs extend to the upstream and downstream of the industry, so as to obtain profits in the entire industry chain and achieve higher-than-expected growth in performance. The winner takes all. The law is becoming more obvious. This is particularly evident in the market performance in recent years. It is the performance of screen companies in the industry to optimize the industry chain to seize the market from all aspects.
It can also be clearly seen from the performance growth of screen companies in the industry that the current performance growth of leading companies is clear and continuous. On the contrary, it is the transcripts of some small and medium-sized companies, which makes people feel miserable. Of course, this is also related to the fact that as the industry gradually matures, high-quality resources are moving closer to leading companies. In the era of winner-take-all, the leading position of leading companies in the industry is difficult to break. Now that the LED display industry is not as it was at the beginning, there are many opportunities for counterattack, especially with the further upgrading and transformation of the industry and the return of market product quality, leading companies in the industry have begun to turn their attention to the mid-end market. Under this trend , Next, how to survive and develop for small and medium-sized enterprises has become the most concerned issue of the industry.
Even if the age of oligopoly is determined, it does not mean that small and medium-sized enterprises are completely hopeless. There are also many growing "oligarchs" in the market. The current LED display market has innovative and other advantages of transparent screens (advertising machines), ice screens, Jade screens, masonry screens, double-sided poster screens, etc. have begun to be favored by different markets. On the other hand, small and medium-sized companies can start from subdivisions that leading companies cannot "Small but beautiful" route, abandon the price war, adopt a differentiated strategy to win.
Large companies and brands mean strong strength, large production capacity, and comprehensive products. It also means the lack of personalized and subdivided products. If you fail to be the first, you will be the only one. The future differentiation strategy is the inevitable choice of many small and medium-sized enterprises. Although the products of big brands are the first choice of high-end customers, if they can be differentiated, they can be separated from the big brands in certain respects, and they can also have a foothold in the fierce competition. Or embarking on the road of being acquired by a leading company is not a double-best road. Whether it is an "oligarch" or a "small and beautiful". In general, the current first half of the LED display industry's market scale and breadth growth through profit-making has ended. Now we are at a critical turning point. In the next second half, it is important not only to rely on the terminal. As the market expands in breadth and quantity, it is necessary to increase the depth of service and user product experience.
